St.Ives sets apart from other beauty brands by her authentic voice – bright, witty, cool and confident. The object was to keep St.Ives relevant by creating social content to build brand equity over time. To preserve the timelessness and cultural relevancy, these each of these individual pieces are conceived, styled, shot and finessed to be delivered to the St.Ives audience.
The social content creation for St.Ives involves
- Art Direction